Bloody Beautiful
Bloody Beautiful is an international movement amplifying stories about womxn’s health through art and design. Founded by affect lab, the movement has reached almost one million people in its mission to improve the gender health gap; shifting narratives about womxn’s health from stigma to collective care.
Bloody Beautiful invites change-makers, artists, designers, researchers and the general public to explore how we talk, make and design for health challenges that affect half the world’s population. Bloody Beautiful is a creative impulse. It aims to create new cultural imaginaries around womxn-specific conditions including premenstrual tension, menopause, PCOS, endometriosis, heavy bleeding, pelvic organic prolapse, birth trauma and more.
Catch the Bloody Beautiful Festival, taking place bi-annually in Amsterdam (next edition is in 2027) bringing together global experts, speakers, makers, grassroots organisers, artists, architects and designers to imagine new possibilities for womxn’s health.
Bloody Beautiful hosts Gossip Sessions throughout the year. These public gatherings take place online and in person and feature key artists and technologists working towards the same mission. All events are listed on our Events page. We’d love to see you there.
Illustrations by Sioe Jeng Tsao
“I see culture as one of the most powerful and yet widely under-utilised tools in improving the lives of millions of people with wombs.”
Dr. Natalie Dixon - General Director affect lab
“In our Gossip Sessions, we reclaim the act of gossiping from its negative connotations and use it as a method for making and sharing cultural meaning.”
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“A certain number of people don’t have access to period products. They miss out in school. They can’t come to work today. Mothers going without menstrual products because they want their daughters or other people in the family to have what they need.”
“A certain number of people don’t have access to period products. They miss out in school. They can’t come to work today. Mothers going without menstrual products because they want their daughters or other people in the family to have what they need.”
Monica Lennon - Member of the Scottish Parliament
“I pitch a lot, but most of the time for the middle-aged white men, and a lot of the time I need to explain that something like a vagina exists.”
Dr Kim Notten - Urologist and co-founder of Flexupp
Bloody Beautiful Playbook
The Bloody Beautiful Playbook is a creative vision for reimagining the future of women’s health through art, design & storytelling. Presented in an open-binding format with space for user-generated content and spontaneous additions, the Playbook explores the growing Bloody Beautiful movement since its inception in 2022. It playfully chronicles the movement’s public events in the Netherlands, Japan and Hong Kong with more than 120 artistic collaborators, reaching over half a million people in its mission.
Digital book
The Bloody Beautiful Playbook is a creative vision for reimagining the future of women’s health through art, design & storytelling. Presented in an open-binding format with space for user-generated content and spontaneous additions, the Playbook explores the growing Bloody Beautiful movement since its inception in 2022. It playfully chronicles the movement’s public events in the Netherlands, Japan and Hong Kong with more than 120 artistic collaborators, reaching over half a million people in its mission.
Digital book
We want this publication to be accessible for everybody.
Download it here
Paperback
124 pages
€19.90 + shipping
affect lab store
