Bloody Beautiful Playbook Launch

Join us for a discussion led by affect lab designer Pedro Lobo about the Bloody Beautiful Playbook, published in 2025. The book is both a colourful invitation and a creative vision for a subject that (until recently) has received almost no airtime in the arts and culture scene: women’s health. In this discussion Pedro will cover some of the design decisions made in the making process, as well as the book’s weirdly temporal format and never-quite-finished personality. Presented in an open-binding format with space for user-generated content and spontaneous additions, no Playbook is the same.

12.12.2025
San Serriffe, Amsterdam

Bloody Beautiful x Red Box exhibition Dutch Design Week

BLOODY BEAUTIFUL will be part of Dutch Design Week 2025, participating in the Red Box exhibition. BLOODY BEAUTIFUL is a movement aimed at normalizing conversations about menstruation and menopause through art and design, reaching over half a million people in its mission since 2023.

18 - 26.10.2025
Area 51, Ketelhuisplein 18, Eindhoven

Bloody Beautiful Festival

Bloody Beautiful is a one-day creative festival by affect lab that explores the magical, messy and often-misunderstood worlds of menstruation and menopause. Expect bold talks, art, performances, technology and design that reimagines the future of women’s health. We’re not here to whisper about cycles—we’re here to reframe the conversation entirely.

03.10.2025
Tolhuistuin, Amsterdam

Hot Flash Dance Clash

Hot Flash Dance Clash highlights the physical experiences of people with cycles and celebrate them in a way that allows them to shape their own narrative - through dance. For the past year we’ve been hacking the systems and sensors that track data of menstruating and menopausal bodies. Then we designed a dance competition around our hacking, inspired by hip hop and breakdancing battles.

02.10.2025

Doka, Amsterdam

Hot Flash Dance Clash Playtest

We’re prototyping a completely new Bloody Beautiful project: Hot Flash Dance Clash. A unique dance party that highlights the experiences of people with menstrual cycles. We invited dancers, femtech enthusiasts, coders and designers to a (sneak preview) play test of Hot Flash Dance Clash at Effenaar in Eindhoven.

03.06.2025

Effenaar, Eindhoven

Bloody Beautiful x Amsterdam Museum

In this unique collaboration between Bloody Beautiful and the Amsterdam Museum, we paid homage to some of the first Dutch women who documented and shared their experiences of menstruation. We delved into a rarely seen archive of letters, collected and preserved by feminist Elly Brink between 1970 and 1980, and later rediscovered by curator Debra Knoop.

23.05.2025

Amsterdam Museum as part of AM Late: Vrouwen van Amsterdam

World Expo Osaka 2025

In 2025, Bloody Beautiful continued its global mission with outreach and creative networking meetups in Japan – guided by collaborator Sputniko! We explored how our work could offer another platform for storytelling and expression in Japan by connecting diverse worlds of femtech, academia, art, and menstrual equity community groups into one shared mission.

17 May 2025

Dutch Pavillion, Osaka, Japan

Will We Bleed in Outer Space?

This gossip session explored the design of living and working environments for menstruators beyond Earth. Situated within a feminist praxis—reclaiming gossip as a source of knowledge sharing—the event examined the then-current status of menstruation in outer space, led by architect Thaïs Zuchetti and former NASA space gynaecologist Dr Varsha Jain.

23 April 2025

Independent School for the City, Rotterdam

Bleeding Into the Metaverse 

Even in 2025, images of period blood and menstruating avatars are banned in metaverse environments. affect lab took this as an urgent call for digital inclusivity – to celebrate menstruating bodies in the metaverse – and Bleeding into the Metaverse was born. In March 2025, it was commissioned by Tai Kwun Contemporary for Artists’ Night (in partnership with Art Basel) in Hong Kong.

28 March 2025

Tai Kwun, Hong Kong

Menopause Manifestations

A gossip session where we explored how cultural myths, biases, and stereotypes about menopause are sustained.

31.10.2024

Tolhuistuin, Amsterdam

Bloody Beautiful comes to Tokyo

In our first international presentation of Bloody Beautiful, affect lab and SPUTNIKO! exchanged insights and inspiration for how art can impact menstruation and menopause rights.

21.03.2024

Netherlands Embassy in Tokyo, Japan

Gossip Session #4: Bloody Architecture

In this gossip session we highlighted the relationship between menstrual stigma and the built environment. With architect Molly Hughes, community organiser Tammy Sheldon and researcher Mayim Frieden.

18.01.2024

Independent School for the City, Rotterdam

Queering the Quantified Self

In this two-part workshop produced in collaboration with Radical Data, we used queer theory to explore alternative self-tracking techniques, in a move away from mainstream menstrual tracking apps.

21 & 28.11.2023

affect lab studio, Amsterdam

Gossip Session #3: Menstrual Goddesses

In this gossip session we explored the myths, magic and science of menstruating bodies with artist Annika Kappner and femtech CEO Isabelle Guenou.

12.10.2023 

W139, Amsterdam

Gossip Session #2: Bleeding Into The Metaverse

A gossip session in support of menstruation rights for all female & queer bodies in the Metaverse with Japanese artist and femtech pioneer Sputniko! (Hiro Ozaki).

18.07.2023 

Paradiso, Amsterdam

Gossip Session #1: De Overgang in Beeld

A gossip session celebrating menopause with artist Petra Kroon, presenter Milouska Meulens and menopause coach Desirée van Cleef.

14.06.2023

Tempel, Amsterdam